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How to Customize Lead Phases

To customize the lead phases in your portal, go to Configure under Leads in your sidebar. Scroll to the Lead Phases section and select the pencil icon to edit your phases.

The Lead Phases section under Configure, with the edit pencil

From here you can:

  • Add new lead phases
  • Delete unused lead phases
  • Set a default phase for new leads

Lead phases can be deleted if they aren’t currently in use. To delete a phase, click the trash icon next to the field.

Deleting a lead phase with the trash icon

Please note:

  • A phase can’t be deleted if a lead is currently assigned to it.
  • The default phase can’t be deleted.
  • Some phases are required and must remain in place.

You can choose which phase new leads start in by setting a default phase. All newly submitted leads start in this phase and remain there while Pending.

Setting the default lead phase

Any phase customization connected to your CRM only applies once a lead has been mapped.

If you delete a lead phase that’s currently mapped to your CRM, phase updates from the CRM will no longer apply to that deleted phase, and a CRM error is triggered instead.

Two switches in the Lead Phases card expire leads for you. Both are off until you turn them on. An expired lead shows the Expired status, and the partner is notified by email.

When this is on, a lead moved to the Lost phase is expired at the same time. The move can be manual or come from your CRM, if your CRM stages are mapped to Lost. If you prefer to expire lost leads by hand, leave it off.

The Leads moved to Lost expire option

When this is on, leads that sit in an open phase with no changes for the number of days you set are expired by a nightly run. Any edit to the lead, a phase change or a CRM sync resets the clock. Comments on the lead do not.

  • Applies to pending, approved and active leads in any phase other than Won, Lost and N/A.
  • Won and Lost leads are never expired by this rule.
  • Turning the switch on, or shortening the window, expires every lead already past it on the next nightly run. The app tells you how many before you save.