· Erick Danzer
New: A Better Salesforce Partner Portal — Native Two-Way Deal Sync, Auto-Mapping, and Reliable Connect
Partner Portal offers seamless, native integration with your Salesforce CRM. Keep your sales team and partner program in sync.
PRM & Partner Program Blog
Product announcements, native CRM integrations, and practical guidance on building and scaling a partner program.
· Erick DanzerMajor Partner Portal Updates: new redesign, CRM integrations, Currencies, and More
Learn about major new features and product updates for PartnerPortal in 2026.
· Patrick AllenThe Resource Center Playbook: Arming Partners with the Right Content
Discover how to build an effective partner resource center that reduces repetitive requests, empowers partners, and drives revenue.
· Keegan DoyleThe Importance of Channel Activation: Tips for Partner Teams
Learn the importance of channel activation for partner teams and discover valuable tips to maximize success. Explore onboarding, training, efficient management, and more for a thriving partner program.
· Keegan DoyleTransforming Channel Partnerships: The Role of PRM in Modern Business
Explore the role of Partner Relationship Management (PRM) in modern business, optimizing sales channels, enhancing partner relationships, and driving revenue growth through effective tools and strategies.
· Keegan DoyleUsing Technology to Manage Business Partnerships: A Complete Guide
Discover the benefits of Partner Relationship Management tools for B2B companies in managing partnerships effectively. Explore key functions, considerations, and the importance of PRM platforms.