Events.com automated payouts to investors and advisors

Stephen Partridge, founder of Events.com, came to PartnerPortal.io with a creative way to leverage our white labeling capabilities while automating a process his team had been doing manually. Not only could they send payouts to partners, Partridge thought, they could do the same for advisors and investors as well.

With dozens of investors, clients, brand ambassadors, and advisors in the Events.com network, the team planned to launch a custom environment for their top influencers to get active in their business. 

Starting with our Free Plan, Events.com launched their customized partner portal within a few days and tested their new strategy by inviting brand ambassadors to register. Quick success validated their idea, and they upgraded to our Plus Plan and synced their HubSpot, Stripe, and PayPal accounts. 

Operating a referral program manually requires individual contracting and one-off payments, not to mention the bookkeeping needed to keep track of each payment. By integrating with Stripe and Quickbooks, our customers can now automate and attribute payments monthly, quarterly, or annually to support any type of referral program (even something unique like Events.com).  

“We attribute our success to PartnerPortal.io as it reduced partner onboarding from 1 week to just one hour,” said Marc Caron, an analyst at Events.com., “Within a few minutes, we were exchanging contracts, onboarding, and pushing new leads into our CRM for our sales team.” Additionally Marc noted, "They eliminate the need for e-signature every time we onboard a new partner while tracking referrals."

When PartnerPortal.io introduced a self-serve partner portal to the market, we immediately saw our customers come up with a variety of creative ways to use our platform - many of which we never conceived when we first hatched the concept of a modern partner management tool.

Within a few minutes, we were exchanging contracts, onboarding, and pushing new leads into our CRM for our sales team.

Since the implementation of PartnerPortal.io, the Events.com team is completely out of spreadsheets and avoided the need to purchase multiple software licenses to achieve overlapping solutions. Not only can Events.com manage their partners, but they've also introduced favorable workflows for their investors and internal teams. Whether it's a new lead coming from a partner or an investor, the deals flow right into their HubSpot instance ensuring all deal attribution, activity and final outcomes are logged properly.


A bit about Events.com:

Events.com is an event management platform that  provides event organizers all the tools they need to manage, market, and monetize their in-person and virtual events of all sizes, from fundraisers to festivals, music to marathons. Based in La Jolla, San Diego, with its excellent entrepreneurial support, top talent, and beautiful weather, the Events.com team is driven by their appreciation of live events that endure in our memories and give us stories to share.

A bit about us:

PartnerPortal.io is a leading partner enablement software designed to improve the experience between you and your partners. The platform was designed with self-service in mind, removing past obstacles around implementation and onboarding and instead allowing customers to focus on growing their partnerships. PartnerPortal.io has been recognized in Forrester’s Channel Software Tech Stack and the G2 Partner Grid since 2019.

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